Following Volkswagen Philippines’ stellar sales performance in 2016 with 1,060 units being sold throughout the year, the company is optimistic about its fortunes in 2017 by planning to double last year’s figures.
According to the German carmaker’s local office, it hopes to achieve its goals in three ways: first, it will expand its corporate fleet accounts further; second, it will introduce new models to the market like the Caddy, Crafter, and T6 Kombi for the premium commercial vehicle segment, and new versions of the Jetta, Golf, Tiguan, and Beetle; and third, it will bring in new cars in its entry-level segment “that still retain the world-class German engineering, heritage, and automotive craftsmanship Volkswagen is renowned for.”
Volkswagen Philippines’ bullish outlook for 2017 is brought on by the brand’s position of leadership globally as the world’s largest car manufacturer with 10.3 million vehicles being delivered to its customers in 2016.
Besides revealing its plans for this year, Volkswagen Philippines also has a new president and chief executive officer (CEO) in Arthur R. Tan who officially assumed leadership of the company last January 1.
Concurrently, Tan is also the newly-minted president and CEO of AC Industrial Technology Holdings, which Volkswagen Philippines is a part of and which the Ayala Corporation formed “to create an industrial conglomerate which would house its manufacturing and automotive assets.” Besides Volkswagen, other motoring assets that are part of AC Industrial are Ayala-controlled assets in Honda, Isuzu, and more recently, KTM.