BABY STEPS

Anyone who has kids will always want to rush home right after work. This is especially true for those parents who have infants waiting at home.

 The travel time from the office is just an unbearable test of patience. Sure, the sense of anticipation lessens as your children grow up to become little monsters but while they are in their infancy, you would not want to miss any of their milestones be it a “first word” or a “first step”.

In a country where the only thing slower than the internet connection is the traffic flow, parents who have day jobs are compelled to leave for work early and still end up getting home late. Whether you drive your own car or choose to suffer the indignity of public transport, the result is about the same.

Unless, you ride a motorcycle. It is the most convenient mode of transportation as it allows you to filter through the daily chaos. Buying one, is equally convenient as there now plenty
of material available to help you in choosing the right bike for your needs. Compared with our ASEAN neighbors, the motorcycle industry in the Philippines is still in its infancy. Yet,
there was a time when motorcycles were not as accessible as they are today. There were only a handful of importers and distributors who would sell them through hardware shops
or appliance stores. Your options were limited to dirt bikes and tricycle models, and “after-sales” support was still a foreign concept.

Nowadays, there is a motorcycle 3S (Sales, Service, Spare parts) shop in almost every corner. The so called “big four” - Honda, Kawasaki, Suzuki, Yamaha - have local
manufacturing plants and they sell their products through a vast network of dealers nationwide. Initially, these industry giants just offered commuter underbones (CUB) and scooters, but now they have a wide selection of higher displacement motorcycles in
their stables. Well, except for one. collaboration as well. KTM partnered with the Ayala Group to manufacture products for both local and foreign markets. These developments are just baby steps by global standard but they are milestones as far as the Philippine motorcycle industry is concerned.

However, don’t go buying anything with a three-letter badge. It is best to ask for a test ride. Keep in mind that most motorcycles are designed for an intended purpose. Each model

Compared with our ASEAN neighbors, the motorcycle industry in the Philippines is still
in its infancy. Yet, there was a time when motorcycles were not as accessible as they are
today. There were only a handful of importers and distributors who would sell them through
hardware shops or appliance stores.


Hey, Honda! What gives? Other iconic brands like Harley-Davidson and Royal Enfield recently established local operations. Ducati has been around for quite a while now but its official distributor has just began selling Indian, Victory and Polaris. Soon, we will have new
exciting products from the BMW-TVS varies greatly in terms of handling.

You will also have to deal with other inconsiderate road users and air pollution. While the motorcycle industry has grown exponentially, society in general still needs to adapt
to the presence of those zippy little machines that ply our streets.

We’ll get there eventually.