Lightning Fast

One look at our cover is all it takes to know why this column is titled such. The Huracán is arguably the most pleasing and, dare I say, sensual Lamborghini to every roll out of their Sant’Agata, Bolognese factory. With 610 asphalt-burning horsepower in all-wheel-drive guise, the Huracán launches from zero to 100 km/h in a knuckle-whitening 3.2 seconds. Lightning fast, indeed.

But that’s not only what this column is about.

Even faster – from a publication perspective – is the conceptualization, construction and printing of this magazine, the first and only printed edition of what was originally intended
to be purely an e-magazine. From the time Kris, Cholo (Syquia, our COO) and I first discussed the idea 50 days ago with nothing except a Michelin notepad and Shell ballpoint pen (we
are car guys, after all), to the time you now pinch this issue warmly between your fingers, everything was accomplished in record time. 

What started out as a 50-page idea grew to 80 – with the same deadline; what should have been one new-car focus grew to four. What, in concept, should have been a newsletter grew into a full-on magazine with columns, reviews, advertisers and my renewed addiction to caffeine.

All done, thank God, lightning fast. But not at the expense of quality. In our maiden issue, you’ll read about the fabulous Lamborghini Huracán, Rolls-Royce Dawn, Maserati Quattroporte and Ghibli Zegna editions, among other great and practical vehicles. You’ll also hear from two amazing gentlemen, Lamborghini Manila’s Erick Jarlego, who has the distinct pleasure of overseeing every Lamborghini sold through their dealership; and Andy Sta. Maria, a true gentleman and president of THE car club to end all car clubs, the Manila Sports Car Club. Every magazine has columnists; we wanted to do something different. Not because Carmudi’s core business is selling cars, but simply because we were starting on a clean slate as a publication. We wanted to give our readers a glimpse into the other side of the industry; and we were absolutely stoked – no, blessed – to have two of the Philippines’ most respected auto industry captains – CAMPI President Rommel R. Gutierrez, and EMotors Inc.’s President and cofounder Elizabeth H. Lee – accept our invitation to write insightful columns for us on a regular basis. And write columns, they did.

Lightning fast.

That’s also the rate at which the Philippine automotive industry has been growing. For the past four consecutive years, sales records have been set and broken. For 2016, all foreseeable metrics point to the addition of between 330,000 to 370,000 new vehicles on our roads. And you though traffic was bad enough yesterday. While this is great news for our local automotiveindustry, the DPWH, MMDA and other related government agencies must step up their game to build new roads to help expand and subsequently decongest our bursting National Capital Region; while ensuring that our existing roads don’t deteriorate further, particularly now that the wet season is at hand. Otherwise our roads will fill up with cars and floodwater –

Lightning fast.

 

"For the past four consecutive years, sales records have been set and broken. For 2016, all foreseeable metrics point to the addition of between 330,000 to 370,000 new vehicles on our roads. And you though traffic was bad enough yesterday."